When someone is considering buying your audio book there are six things they use to make up their mind.
1) Price
2) Length
3) Testimonials
4) The thumbnail image
5) The description
6) The audio sample provided
Of all of these, the description is one of the most important. It’s the equivalent of the back jacket of a book. So often our clients take no time to really write a killer description. It’s sad and such a waste! How long did it take you to write the book – and how long does one paragraph take?
You really need to sell the potential buyer or they will simply click away. Why should I buy this? Why is it worth my money? What is unique? Think about how good restaurants sell you on their menu. They never simply say “It’s a steak with salad”. It’s always – “A tender grain fed tenderloin from the organic fields of New Zealand. Marinated in an exquisite special blend of fine herbs and Australian wine served warm over a bed of smashed golden potatoes and jus.” You get the idea. After reading your description the buyer should be salivating!
Other things to keep in mind…
- Never use language that could date the listing.
- Always think about it from the buyers perspective. What does your reader want as opposed to what do you want?
- Always be honest.
As I have said in previous posts on this blog, how good your book actually is doesn’t matter if nobody buys it! If your cover sucks, no one is going to pick it up (click through to the description). If your description sucks, nobody is going to listen to the sample. You get the idea.
PLEASE PLEASE PLEASE – slow down and take your time before submitting your book description to us. We really want to see a big royalty check for you but so often authors have spent so long writing the book that by the time they get to the little things like ’selling’ the book they have lost interest. If you need feedback – we are here to help.